Cariloha
Brand Authority & AI Search Visibility Audit — October 2026
Where Cariloha stands today
39,896 → 23,885 est. monthly visits (Oct 2025 → Oct 1–14, 2026, Ahrefs estimate)
Target keywords in the top 100; none of the 5 cooling keywords
Appears in 38 of 149 AI conversations
Competitor median 51; down from 56 in Oct 2025
Messaging needs work
| Criterion | Verdict | Evidence |
|---|---|---|
| Why beyond what (Sinek) | FAIL | The homepage H1 is a promotion ('25% Off Skin-Friendly Favorites'). It states no outcome for the buyer and no cost of going without one. |
| Differentiation | FAIL | Soft, cooler than cotton, sustainable and luxury are the category's standard claims; Cozy Earth, Ettitude and Luxome make the same ones. |
| Customer at centre (StoryBrand) | FAIL | After the product categories, the page leads with press logos, press quotes and brand copy ('A Comfy Way to Save the Planet™') rather than the buyer's problem. |
A discount where the promise should be
Cariloha has specifics competitors can't copy word for word: the '3° cooler than cotton' claim, a 100-night trial, and physical showrooms where buyers can feel the fabric. None of them is the headline, and no page is built around the hot sleeper's problem, the buyer Cariloha names first.
Cariloha ranks for 5/11 in the top 100 for the analyzed keywords
| Keyword | Volume | KD | AI Overview | Cariloha Rank |
|---|---|---|---|---|
| bamboo sheets | 51,000 | 27 | Yes | #2 |
| cooling sheets | 25,000 | 8 | Yes | Not in top 100 |
| bamboo pajamas | 21,000 | 3 | Yes | Not in top 100 |
| cooling pillow | 16,000 | 8 | Yes | Not in top 100 |
| bamboo mattress | 6,600 | 0 | Yes | #2 |
| bamboo towels | 2,100 | 0 | Yes | #3 |
| best cooling sheets for hot sleepers | 1,500 | 10 | Yes | Not in top 100 |
| bamboo vs cotton sheets | 1,200 | 0 | Yes | #7 |
| cooling pajamas | 900 | 3 | Yes | Not in top 100 |
| cooling sheets for hot sleepers | 700 | 0 | Yes | Not in top 100 |
| sheets for night sweats | 150 | 0 | Yes | #1 |
keywords trigger AI Overviews
Who owns these searches
Estimated monthly clicks from Cariloha's five highest-volume target keywords (Ahrefs, US). Each organic top-10 result is credited with the keyword's search volume times a standard click-through rate for its organic position (27.6% at #1 down to 2.4% at #10), then summed by domain.
| Rank | Domain | Est. monthly clicks | SERPs Present | Type |
|---|---|---|---|---|
| 1 | cariloha.comYOU | 15,898 | 2 | You |
| 2 | luxome.com | 8,058 | 1 | Bamboo bedding brand |
| 3 | reddit.com | 7,757 | 4 | Forum (UGC) |
| 4 | rest.com | 6,900 | 1 | Cooling bedding brand |
| 5 | poppykidsco.com | 5,796 | 1 | Children's sleepwear brand |
| 6 | cosyhousecollection.com | 5,610 | 1 | Bamboo bedding brand |
| 7 | amazon.com | 4,780 | 4 | Marketplace |
| 8 | bedgear.com | 4,416 | 1 | Performance bedding brand |
| 9 | sheex.com | 3,950 | 1 | Performance bedding brand |
| 10 | ettitude.com | 3,324 | 2 | Bamboo bedding brand |
Two events, plus a slow decline
Ahrefs organic traffic estimates, US, all subdomains. The year-over-year figure compares October 2025 with October 1–14, 2026 (pulled Oct 16, 2026); the chart runs to September 2026, the last full month.
| Page | Page type | Previous period | Current period | Change | % change |
|---|---|---|---|---|---|
| https://news.cariloha.com/best-bamboo-sheets-for-staying-cool-this-summer-by-glamour/ | Press post | 0 | 381 | +381 | New |
| https://www.cariloha.com/bed/pillows/ | Category | 878 | 981 | +103 | +11.7% |
| https://www.cariloha.com/apparel/mens/t-shirts/ | Category | 1,026 | 695 | −331 | −32.3% |
| https://www.cariloha.com/apparel/womens/ | Category | 743 | 238 | −505 | −68.0% |
| https://www.cariloha.com/apparel/womens/sleepwear/ | Category | 955 | 422 | −533 | −55.8% |
| https://www.cariloha.com/bed/bedding/ | Category | 847 | 304 | −543 | −64.1% |
| https://www.cariloha.com/bed/mattresses/ | Category | 1,722 | 1,146 | −576 | −33.4% |
| https://www.cariloha.com/apparel/mens/socks/ | Category | 1,032 | 125 | −907 | −87.9% |
| https://www.cariloha.com/ | Homepage | 5,663 | 2,066 | −3,597 | −63.5% |
| https://www.cariloha.com/bed/bedding/sheets/ | Category | 15,148 | 11,110 | −4,038 | −26.7% |
| All other pages | — | 11,882 | 6,417 | −5,465 | −46.0% |
Domain Rating vs. organic traffic
Each brand appears twice: the circle is October 2025, the triangle October 2026 (month to date), joined by a line. Ahrefs estimates, US.
Hover any point for absolute DR & organic traffic in both years plus year-over-year change.
Everyone lost traffic; Cariloha lost DR
All ten brands lost estimated organic traffic year over year, with a median competitor decline of 41.5%; Cariloha's 40.1% sits at that median. Cariloha's DR of 54 is 3 points above the median (51) of the five brands it meets most often on Google, but it fell 2 points, the largest DR decline in the set.
Technical site health: 88 / 100
The largest error is internal links pointing at http:// addresses: 680 indexable pages link to HTTP URLs that then redirect. The crawl also found 162 pages returning 404 and 128 broken redirects. Each of these is fixed by updating links or redirect rules, not by rebuilding pages.
1,188 of 9,808 pages have errors
| Category | Pages affected | Share of errors |
|---|---|---|
| Links: HTTPS pages linking to HTTP | 747 | 62.9% |
| Internal pages: 404 errors | 162 | 13.6% |
| Redirects: broken redirects | 128 | 10.8% |
A page can carry more than one error, so shares don't sum to 100%.
You appear in 38 of 149 AI conversations
Peec AI · Oct 15–16, 2026 · 149 AI conversations across 13 tracked prompts. A 14th prompt that names Cariloha directly is excluded.
| Brand | Visibility | Avg Position |
|---|---|---|
| Cozy Earth | 38.93% | 2.1 |
| CarilohaYOU | 25.50% | 2.6 |
| Ettitude | 21.48% | 2.8 |
| Brooklinen | 17.45% | 3.6 |
| Luxome | 17.45% | 2.3 |
| Rest | 16.11% | 4.8 |
| Boll & Branch | 6.71% | 2.8 |
| Sheex | 4.03% | 4.6 |
| Cosy House Collection | 2.01% | 5.0 |
| Bedgear | 1.34% | 5.5 |
| Sheets & Giggles | 0.00% | — |
Cariloha appears in 38 of 149 conversations, second only to Cozy Earth. When it appears, it lands at position 2.6 on average. Its visibility comes from bamboo product questions; it does not appear in a single answer to the four cooling and hot-sleeper prompts. That is a frequency problem, not a reputation one.
Cariloha's visibility, prompt by prompt
13 tracked prompts · Oct 15–16, 2026
| Prompt | Visibility | Position |
|---|---|---|
| What are the best bamboo mattresses? | 90.00% | 1.2 |
| What are the best bamboo towels? | 75.00% | 1.8 |
| What are the best bamboo sheets? | 66.67% | 4.3 |
| I've always used cotton sheets and want something more sustainable. Are bamboo sheets better than cotton, and what are the best bamboo sheets to switch to? | 50.00% | 3.3 |
| I'm going through menopause and wake up with night sweats. What are the best sheets for night sweats? | 25.00% | 2.0 |
Questions about bamboo products return Cariloha. Questions about cooling, sensitive skin and bulk rental linens don't. Six of the 13 prompts never return Cariloha.
Which domains influence AI
The three domains engines retrieved most often across 161 conversations, excluding cariloha.com (14.9%).
| Domain | Type | What gets retrieved |
|---|---|---|
| sleepfoundation.org | Vendor-neutral review site | Retrieved in 32.3% of conversations. 'Best X' listicles for bamboo sheets, cooling sheets and cooling pillows, plus a Cariloha sheets review and a bamboo-vs-cotton comparison. |
| mattressclarity.com | Vendor-neutral review site | Retrieved in 17.4% of conversations. Cooling-sheet and bamboo-mattress listicles, plus a Cariloha Resort review and a Cariloha-vs-Bamboo Supply Co comparison. |
| goodhousekeeping.com | Publisher | Retrieved in 16.8% of conversations. Lab-tested listicles: cooling sheets for hot sleepers, percale sheets and cooling pillows. |
Video is answering these questions
YouTube on Google page one.
YouTube appears on page one for all five keywords checked, as video thumbnails inside Google's AI Overview rather than as organic results.
| Keyword | YouTube in top 10 | Position | Slot type |
|---|---|---|---|
| bamboo sheets | Yes | 1 | AI Overview video |
| cooling sheets | Yes | 1 | AI Overview video |
| bamboo pajamas | Yes | 1 | AI Overview video |
| cooling pillow | Yes | 1 | AI Overview video |
| bamboo mattress | Yes | 1 | AI Overview video |
| Video | Channel | Ownership | Format | Keyword | Position |
|---|---|---|---|---|---|
| Best Bamboo Sheets 2025 - Our Top 4 Favorite Bamboo Sheets Of The Year! | Mattress Nerd | Third party — publisher | Ranked roundup | bamboo sheets | 1 |
| Best Cooling Sheets - Best Bedding for Hot Sleepers! | Sleepopolis | Third party — publisher | Ranked roundup | cooling sheets | 1 |
| Are Bamboo Baby Pajamas Worth It? We Tested Them | Caden Lane | Third party — retailer | Review | bamboo pajamas | 1 |
| Best 5 Cooling Pillows for Hot Sleepers (2026) | Tech Review | Third party — creator | Ranked roundup | cooling pillow | 1 |
| Unboxing & Reviewing Ablyea Bamboo Mattress | Brandy Crawford | Third party — creator | Unboxing | bamboo mattress | 1 |
YouTube in AI answers.
Every YouTube retrieval came from Google's AI Overviews and Gemini.
Tied 4th retrieved domain · 14.91% retrieval share · 24 chats
| Channel | Ownership | Videos | Retrievals | Citations |
|---|---|---|---|---|
| Mattress Clarity | Third party — publisher | 2 | 6 | 6 |
| Sleepopolis | Third party — publisher | 2 | 5 | 5 |
| ExcellentReview | Third party — creator | 1 | 4 | 5 |
| Sleep Advisor | Third party — publisher | 1 | 4 | 4 |
| Mattress Nerd | Third party — publisher | 1 | 3 | 3 |
| Format | Retrieval share | Example |
|---|---|---|
| Ranked roundup | 61.8% | Best Cooling Sheets For Hot Sleepers (Mattress Clarity) |
| Comparison | 8.8% | Cotton Vs Bamboo Sheets (Sleepopolis Short) |
| How-to | 2.9% | Sensitive-skin bedding guide (Fine Linen and Bath) |
| Unclassified | 26.5% | Untitled in Peec |
Cariloha's own channel.
Cariloha's channel still posts Shorts but hasn't published a full-length video since September 2025, and none of its videos appears in either block above.
- Channel
- https://www.youtube.com/@CarilohaBamboo
- Subscribers
- 10K
- Videos
- 827 (incl. Shorts)
- Last upload
- Sep 2025 (last Short: Aug 2026)
- Appeared in the results above
- No
Google and AI answers agree. The same two videos, Mattress Nerd's bamboo-sheets roundup and Sleepopolis's cooling-sheets roundup, appear in both, and ranked roundups by third-party reviewers win in both places. Neither Cariloha's channel nor any competitor's appears in either.
Reddit's grip on the category
Reddit on Google page one
Two r/Bedding threads rank on page one for Cariloha's two largest target keywords.
| Thread | Keyword | Position | Traffic |
|---|---|---|---|
| "Best cooling sheets?" — r/Bedding https://www.reddit.com/r/Bedding/comments/1kmz6k9/best_cooling_sheets/ | cooling sheets | #7 organic | 5,449 |
| "Bamboo Sheets?" — r/Bedding https://www.reddit.com/r/Bedding/comments/1po3dew/bamboo_sheets/ | bamboo sheets | #9 organic | 2,932 |
Reddit in AI answers
The threads AI Overviews retrieve most when answering the tracked prompts.
| Thread | Prompt it surfaces for | Engines |
|---|---|---|
| "Best cooling sheets?" — r/Bedding https://www.reddit.com/r/Bedding/comments/1kmz6k9/best_cooling_sheets/ | What are the best cooling sheets? | Google AI Overview |
| "Towels with high absorbency" — r/BuyItForLife https://www.reddit.com/r/BuyItForLife/comments/nmcy17/request_towels_with_high_absorbency/ | What are the best bamboo towels? | Google AI Overview |
| "Do you actually feel more comfortable in bamboo sheets than pure cotton sheets?" — r/Bedding https://www.reddit.com/r/Bedding/comments/1edl0u0/do_you_actually_feel_more_comfortable_in_bamboo/ | I've always used cotton sheets and want something more sustainable… | Google AI Overview |
The r/Bedding cooling-sheets thread appears in both lists. It ranks #7 on Google for 'cooling sheets' and is the thread AI Overviews retrieve most for 'What are the best cooling sheets?', so one round of engagement there counts twice.
Conversion needs improvement
Cariloha's offer mechanics are solid: a first-order discount, a 100-night trial and showrooms. The gap is the content that ranks: its best-ranking blog post ends without a next step.
| Element | Status | Detail |
|---|---|---|
| Lead capture | Present | Email signup offering 15% off a first order. |
| Mid-funnel asset | Partial | 100-night trial, showroom finder and gift guides. No product-finder quiz or sleep assessment for buyers who don't know which sheet line fits them. |
| Blog CTAs | Weak | The night-sweats post ranks #1 for its keyword and closes with one line of text ('Upgrade your bedding today'): no product link, no offer and no email capture. |
Ready to fix it?
Let's turn search and AI visibility into a pipeline engine for Cariloha.
Book your free strategy session